Thursday, 8 December 2011

Patrick's evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our media product uses forms and conventions of real media products by being made into an album/CD format like a real music product, it is advertised in many places to get more publicity for example magazine, websites etc like traditional products. We have Invented album song names for our product to fit with the conventions of an album not a single or EP. Our product develops and challenges the ideas of real media products by being a hundred percent digital this includes the video, all our blog work, the album cover, special features, the back cover and all the song names. The genre we have gone for is a punky pop sort of look or a rock and roll look to the song, as this song would fit very well in a mainstream media but is slightly more aggressive than usual hits found in mainstream media. Our product challenges normal conventions of real media products because it shy’s away from what people would normally expect of this genre of music/ media product. We used inspiration from Katy Perry’s other work to get a feel for what she would normally do as her comfort zone and tried to interpret the look but change it enough to be different to the viewers so they would not think it is a Katy Perry song from the appearance but know her voice singing. The products we used to inspire us were Rihanna’s Rude Boy video as we used green screening and that entire video has use of a green screen, Cobra starships good girls gone bad was an original inspiration for us because we originally thought about using a club scene like in this video but eventually changed to an arcade look.

How effective is the combination of your main product and ancillary texts?

I think the combination of our three products work quite well together, the main product being the video is quite a moody emotional with enjoyment and fun thrown into it kind of song and for the digi pack we have used dark reds, certain fonts and pictures of Chloe looking unemotional to connect with the themes we had in the video, our magazine advert also ties in nicely with our digi pack following the themes of the colours and the pictures of Chloe, with the video we did not make it entirely emotional for our green screening we used bright colourful colours to fit with the artist Katy Perry even though not all the colours were dark n the vide he performance that Chloe made was certainly more emotional than happy, the colours used in the ancillary texts also matched the genre we were going for having a rocky punk theme to it.

What have you learnt from your feedback?

We have gotten good feedback throughout the project from both our peers and Tom; our initial pitch got very few critisms and our original pitch changed a lot from what it was to our final product, for our original pitch we chose a young disobedient girl sneaking out against her parents wishes to see her Rock God but in the final video it looks more like she is trying to get the Rock God to notice her as much as she can but he seems uninterested in her, in our first rough-cut of our video we got around 7 critisms on what we could have improved on, made differently, move around, our main critisms from the group was establishing who I was to the singer and the audience as I just appeared from no where, we could have done this by adding the title behind me like I suggested but we did not have enough time in the editing stage to do so.


How did you use new media technologies in the construction and research, planning and evaluation stages? 

The new media we have used for this project include blogger, Photoshop and final cut for editing. Blogger was used to put all our ideas down before having this website to jot all our ideas down we could only use typewriters, paper or just written notes in general which compared to blogger would be very cluttered and time consuming. We used Photoshop to make our ancillary products like the magazine advert and the albums artwork and writing without the use of Photoshop we would have had to of drafted and drawn all the work out. 

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